WHAT ARE DIVERTED PRODUCTS?
They are products that are sold in “unauthorized” places. For example, all genuine Redken products are sold exclusively in salons. But you might see a few bottles in your local supermarket, drugstore, online or at a discounter. Salon professional products you find outside of a salon are considered to be “diverted.” They are obtained through illegal means, however the retailer is not held liable.
WHY DIVERSION IS BAD?
Diverted products could be a health hazard. They are often held in warehouses that are not climate controlled, thus causing the product to cook up bacteria; they are often counterfeit or diluted formulas; or old, expired formulas that may not be safe to use. Irritation or even infection can result from the use of diverted products. It’s also illegal to divert products.
They are products that are sold in “unauthorized” places. For example, all genuine Redken products are sold exclusively in salons. But you might see a few bottles in your local supermarket, drugstore, online or at a discounter. Salon professional products you find outside of a salon are considered to be “diverted.” They are obtained through illegal means, however the retailer is not held liable.
WHY DIVERSION IS BAD?
Diverted products could be a health hazard. They are often held in warehouses that are not climate controlled, thus causing the product to cook up bacteria; they are often counterfeit or diluted formulas; or old, expired formulas that may not be safe to use. Irritation or even infection can result from the use of diverted products. It’s also illegal to divert products.
AND they cost more...they are playing on the consumers mindset that if it's at this store or that discounter, it's cheaper. I have been checking prices and they are even more expensive.
I have had several clients who have recently been "taken" by products they found online, and what they thought was a bargain was not, and in these cases they're hair and skin suffered for it along with their wallet.

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